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Giving a wealth of choice…
I often pick up surveys for errors they make – it is unfortunately a common occurrence. Today I spotted one that used perfect grammar and made perfect sense. The question listed the following options...
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Winning despite poor template use
I may soon be $5,000 richer. Money pouring into my email – a lovely idea! Then again, I may not be as I know my chances of winning a competition are somewhat less than 100%! Reading the competition...
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Enthusiasm generates interest
You don’t have to have cheerleaders to show enthusiasm… Enthusiastic sponsor mentions generate interest for the sponsors and the supported organisation. I’ve been watching it happen. I’m sure you’ve...
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Making templates earn their keep – not as hard as you may think
Using a template can be a great tool – it saves time, ensures important details are included and builds consistency. Maximising your templates But for best results, each use of a template needs to be...
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How businesses can use templates
So I’ve posted about poor template use and given some tips on maximising your use of templates. But maybe you’re wondering what sorts of templates you could use in the first place. Or whether it is...
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Developing your eBook writing skills
Creating an eBook may be easier than printing a hard-copy book, but it still takes effort and skill to make it a good eBook. Writing an eBook appeals to many people, but not so many have done it. Is it...
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Simplify online forms for everyone’s sake
Filling in the account details on a website form today I was reminded of how difficult things can be when someone assumes knowledge. Yes, we all KNOW that if you assume you make an ass out of u and me....
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Ads disguised as information is lose-lose
For myself and for clients, I have often had an editor question whether I will provide an editorial (or article) rather than an advertorial. It’s almost insulting. Brand rests on trust. Dressing ads as...
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What do you know about blogging?
On one hand, blogging is simple – put some words into a blogging platform and publish them. Make them good words and you’ll get lots of readers. On the other hand, there is a lot of skill, strategy and...
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Answer customer questions
Even the negative ones. If a customer has a question, they want you to answer it – and preferably as soon as possible so they can move on to the next step. Answer potential customer questions to get...
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